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Survey Data is Broken.

We're Here to Fix It.

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Market research data deserves a seat at the strategy table — but its architecture is stuck in the 1990's

Built for legacy tabulation tools, today’s survey data is siloed, fragmented, and messy. It doesn’t speak the same language as customer, financial, or marketing data and the process around it is broken —  too often, the only person who can truly work with it is your hero analyst.

If your data strategy relies on people over process and patchwork over structure, you're not just behind — you're building your future on yesterday’s tools. We're here to change that.​

Use Cases & Case Studies

The Purify Intelligence platform is built for you and your teams to maximise your time and take your data to the next level.

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AI & Data Science

Get clean, context-rich data that’s AI-ready from the start.

 

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Brand Team / Strategy Leader

Stop flying blind. Align research data with marketing, customer, and product data — all in one ecosystem.

 

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Insight Teams

Build trust with stakeholders. Deliver faster. Spend time on thinking, not formatting.​

 

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Agencies & Consultancies

Impress clients with fast turnaround and structured, re-usable data products.​

 

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Research Ops

Standardise formats across vendors. Create pipelines, not bottlenecks.​

 

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Built for your platform

Automate the cleansing, structuring and formatting of survey data into the same dimensional modelling and medallion architecture that powers BI and AI systems across ops, sales, and marketing.​

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Embracing Best Practice in Data Engineering

Medallion Architecture

  • Bronze Layer: Captures raw, untouched data directly from sources.
  • Silver Layer: Cleans, validates, and standardises data to ensure quality and consistency.
  • Gold Layer: Provides curated, aggregated, and business-ready data optimised for analytics and visualisation.

Benefit: Improved data reliability, scalability, and clarity across all stages of processing.

Dimensional Modelling

  • Structures data into fact tables (quantitative metrics) and dimension tables (contextual attributes).
  • Utilises star schema for simplified, intuitive, and efficient querying and reporting.

Benefit: Enhanced analytical performance, ease of understanding, and efficient integration with modern reporting tools like Tableau and Power BI.

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Free your survey data. Free your team.

Automatically connect your survey data to:

  • AI agents
  • Business Intelligence Platforms like Tableau and Power BI
  • Data Warehouses like Databricks and Snowflake
  • Other analysis tools like Python

Meet The Team

Meet the team that have built Purify Intelligence. To speak to the team, hit the 'Contact' button to send them a message.
 
Headshot_Andrew

Andrew

Andrew has been innovating and delivering insights with survey data for over 18 years and redefining how tools like Tableau analyze survey data​.

Contact Andrew
Headshot_Ben

Ben

Ben has over 20 years experience in market research, including stints as MD of uSamp Europe, General Manager of YouGov UK and CEO of Delineate​.

Contact Ben
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Cameron

Cameron has over 20 years experience leading tech functions across various industries, with experience in service delivery, cyber, digital transformation, data and cloud.
Contact Cameron
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Paul

Paul has over 20 years experience in startups, scale-ups and turn arounds. With a decade of leadership experience, he launched Zappi's commercial operations in Europe.
Contact Paul

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